The link between smart screens, operating systems, and innovation is?
The company Hisense, as the leading partner of this year's IFA fair in Berlin, opened this extremely important event with a keynote presentation. Fischer Juthe, president of Hisense Group Holdings Co., Ltd., gave a speech on the topic “The Scenario-driven Future of Tech” and promised that the company will continue to bring innovation to everyone and focus on high-quality growth both at home and beyond.
Yu exclusively revealed that Hisense will be the official partner of UEFA EURO 2024 for the third time in a row. Hisense has achieved remarkable success by expanding its business globally, and the company is now present in 160 countries and is the second largest television manufacturer in the world.
By using screens to connect integrated networks with Cloud services and providing personalized services through a scenario-based approach, Hisense has established a strong technical system: Screens, operating system, and platform. Going forward, Hisense plans to expand its display network and continuously improve its own VIDA OS sistem and i ConnectLife platform. Moreover, the company will work on improving personalized services and the comprehensive user experience.
At this year's IFA, Hisense presents a range of products for the home and innovative connected technologies for life – Go Tech and Beyond – with big premieres and through the various achievements of its portfolio. These include the UX, U8, Laser TVseries, and PureFlat refrigerators with large diagonal smart screens, as well as products for cooking, washing dishes and clothes, and how they will help consumers in their daily lives.
During the IFA fair, Hisense emphasizes the innovative technology it offers and demonstrates the power and interactivity of its product range. It achieves this with state-of-the-art technology, authentic design, and a slightly different layout across different lifestyles and scenarios, including a dedicated zone for gamers where the U7 TV is used, and through the art gallery, which uses the Frame TV to inspire a creative home. Additionally, at the Hisense stand, there is also the UEFA EURO 2024 trophy, which visitors will be able to see live and take pictures with.
In addition to the latest products, some of Hisense‘s technologies are on display at the IFA, including those for improving picture quality, the VIDAA operating system, and ConnectLife. The ULED X platforma pushes the boundaries of image quality thanks to exciting innovations such as the Hi-Light optical system, Hi-View Engine X chipset, and state-of-the-art screen components Obsidian. VIDA OS raises the bar for streaming content with advanced features and hardware accessible to everyone. ConnectLife focuses on users' needs for health, comfort, and energy savings, providing them with a wide range of possible uses and services, including smart kitchens, smart energy, smart services, smart air purification, and smart care. Hisense has also developed a digital Laser engine of the new generation (LPU) using proprietary technology. The new LPU is able to precisely control light at the nanoscale, achieving a wide spectrum and accurate color correction and display.