Apple ready for “Scary Fast” event, new Mac devices are expected

Apple sent out invitations this morning for its upcoming virtual event “Scary Fast,” scheduled for October 30.

In addition to being scheduled for the evening before Halloween itself, this slogan could be a reference to the new processor expected this fall, it says The Verge. Maybe he Apple M3 chip, arrives in time for what will likely be the company's last major event before the November and December gift-buying season is in full force.

You don't need to guess a lot about what the M3 will pack, because new Mac computers they seem made for a big online event. After all, the company's PCs didn't get enough space at the recent iPhone event, and Apple will almost certainly belatedly unveil macOS Sonoma with some compatible hardware.

This is certainly consistent with recent reports that stocks MacBook Pro i iMac computers are running out, so these two are great candidates for refreshing. Of course, the MacBook Pro would likely arrive with a Pro or Max variant. If they come in the form of the M3 chip, it would be a break from the six-month release cycle the company established with the M2.

You will be able to follow the event live on the YouTube link below.

Apple's last big desktop chip announcement was the M2 Ultra, which arrived alongside the Mac Studio refresh at WWDC over the summer. However, earlier rumors pointed to supply chain constraints forcing Apple to delay the 3nm M3 until 2024.

However, if recent rumors are to be believed, the company is very close to introducing both the M3 MacBook Pro and the 24-inch iMac, while the larger 34-inch AiO (iMac Pro) has been delayed until next year.

Also, what is unusual is the time of the event. Apple events, virtual or not, usually happen around 10:00am PT, but this one is from 5:00pm-8:00pm. Eastern time. The evening time of the conference is again based on the theme of Halloween, so the name of the event “Frighteningly Fast” should not be surprising.