Vivo: three years of success and innovation on the European market
October 23, 2023

Vivo: three years of success and innovation on the European market

The vivo company marks its third year of operation in Europe. When expanding to new European markets, Serbia was among the top ten countries in Europe, where vivo smartphones were presented, and where the company presented its commitment to user-oriented design and innovation.

Three series of top quality vivo devices

With the aim of providing a flawless user experience to all users, the vivo company is continuously working on improving the models in its X, V and Y series. This was demonstrated once again by the presentation of the flagship device vivo X90 Pro at the beginning of the year. This third-generation smartphone is the result of a global imaging partnership between vivo and ZEISS and has brought outstanding imaging capabilities into the palm of users' hands, as well as a significant performance upgrade thanks to its configuration with two leading chipsets.

A novelty for the V series of devices, which is focused on the middle price range, came into view vivo V29 Lite 5G model. With the main features, such as high build quality and reliability thanks to a set of functions adapted to daily use, this model provided users with a flagship quality device at an affordable price.

Bearing in mind the variety of daily needs of users, the company presented to users within its affordable Y series vivo Y36 model. Carefree use of this device is facilitated by a 5000 mAh battery, 44W vivo FlashCharge function, as well as 8 GB of RAM, which can be doubled thanks to the Extended RAM 3.0 function.

Regardless of the series and device, vivo remains committed to setting new standards in the industry in the form of innovations designed based on user needs and improving the user experience.

The art of the perfect shot

In order to enable users to record what they see in front of them with their devices, the vivo company is constantly working on improvements in the field of optics, computing and algorithms. The result of the company's continuous work on research and development is to bring mobile phone shooting to the level of shooting with professional photography equipment – from the long-term partnership with the pioneer in optics, the company ZEISS and the collaboration on the X series to the latest own V3 chip thanks to which vivo became the first manufacturer of Android phones which enabled 4K cinema-quality portrait videos with post-processing features.

Commitment to growth, development and users

vivo is sincerely committed to doing the right thing the right way – in everything it does. This approach implies continuous and timely knowledge of the market as well as strategic assessment of upcoming trends. Aware of the challenges that users face in the daily use of the phone, during the development of its products, vivo conducts comprehensive endurance tests to establish the reliability of the device.

From the countless personalization possibilities thanks to the Funtouch operating system, through the resistance to dust and water splashes, confirmed by the IP54 certificate that certain devices have, all the way to the elegant design that characterizes every vivo device – the vivo company remains committed to innovation and quality, providing users with not only devices, but also an experience that exceeds expectations.