Vivo celebrates UEFA EURO 2024 with fans across Europe
December 4, 2023

Vivo celebrates UEFA EURO 2024 with fans across Europe

With the final draw on December 2, anticipation for UEFA EURO 2024TM reaches a whole new level! As the official partner and official smartphone for UEFA EURO 2024TMthe Vivo company does not hide its excitement about this important milestone in connecting with users across Europe and celebrating such a big sporting event as UEFA!

Football is one of the most passionate and exciting activities on a global level, and especially in Europe. As a brand that always puts the user first, we look forward to celebrating one of the most important sporting events of the year, together with millions of fans in Europe and our partners.,” he stated Changjun Li, President of Vivo Europe.” The complete vivo team shows great optimism and confidence that will guide us throughout 2024. Preparations are well under way, and our European teams are ready and can't wait for the start of an extremely interesting campaign, as well as the launch of vivo products during the UEFA EURO 2024TM.”

As the partner and official smartphone for UEFA EURO 2024TM, Vivo will have the opportunity to showcase its cutting-edge smartphone technology on the global football stage and connect with fans through special and exclusive events, designed to enrich the experience of all UEFA fans. Vivo is committed to providing superior technology that is primarily focused on consumers and flagship of models that make the experience of photography at a professional level easy and accessible for everyone, encouraging and motivating users to capture every moment – from action to emotional moments.

UEFA is definitely one of the world's leading sports events in the world, enjoyed by over five billion fans worldwide. During UEFA EURO 2024TM fans will have the opportunity to truly enjoy themselves through a series of activities made possible with the support of Vivo. Before each match, fans will be able to relax and dance to the rhythm of the music with some of the world's leading DJs combining their passion for music and football. In addition, vivo will partner with the UEFA team and organize a “Player of the Match” ceremony after each match, announcing the best players together with the audience.

Vivo will also work closely with UEFA to capture the attention of football fans around the world and to share the excitement that the championship inevitably brings. As part of this partnership, Vivo will support and equip UEFA EURO 2024 staffTM with its flagship models, in order to contribute to the success of the event.

In 2021, Vivo is an official partner of UEFA EURO 2020TM, launched a campaign on social networks, encouraging fans to record and share all the important moments, both joyful ones and less so during the duration of the championship. Fan-created content was shown at the opening and closing ceremonies of the championship.

In addition, vivo used its own AI technology to recreate photos of legendary moments from the history of the championship, which were presented as a kind of gift to UEFA, on the occasion of the 60th anniversary of this sporting event. Additionally, Vivo is running through its campaign Golden card connected with thousands of fans in Europe and those who won awards, brought unforgettable moments in the stadium. Of course, Vivo's support for football does not stop, but also extends to other global sporting events.

Soccer is still the most followed sport on a global level, with a rich history that depicts the very essence of teamwork and striving for a common goal. Through the power of sportsmanship, football can break down barriers and create strong bonds between individuals and communities. This is precisely why vivo is proud to build and strengthen close ties with fans and football fans around the world, sharing with them a true passion for this sport.