New realme Note series announced
At the beginning of the year, the executive director of the company RealmeSky Li, announced a product strategy called “ Expansion from top to bottom“, which aims to expand the product portfolio, and from now on Realme will cover both the premium and the budget segment. After the presented rebranding at the beginning of January, Sky Li published 2 open letters in front of the company in a short period of time, which emphasizes the confidence and ambition of the brand for the year 2024.
Realme will return the GT series to foreign markets in 2024, which represents the brand's pursuit of advanced technology in the flagship segment. At the same time, the brand will launch the all-new Note series, which reflects the company's commitment to excellence in the entry-level segment of the smartphone market.
In an open letter, Sky Li states: “The launch of the Note series is not just about product introductions or increasing market share; it is our response to challenges and expectation for the future. We firmly believe that the greatness of technology lies not only in innovation, but also in its popularization. For us, our products represent our dreams.”
Realme is ready to go even further
As the fastest growing global smartphone brand founded in 2018, Realme has shown exceptional performance in the global smartphone market over the past five years. This time, with the return of the GT series and the launch of the Note series, Realme is ready to go even further.
Sky Li's Open Letter:
Ambition in full swing
I am happy to share with you the first realme news in the New Year. It is my great pleasure to introduce to you a new product strategy for realme, called “Top-to-Bottom Expansion”, which will expand our product portfolio to both premium and entry-level segments. Our all-new Note series is positioned as “enduring value”, reflecting our commitment to excellence in the entry-level smartphone market.
In 2023, we did not launch any flagship GT series worldwide, nor did we enter the sub-$100 price segment. I believe that flagship devices should build the brand, showing our power in technology and innovation, while the entry-level series should build volume, showing our standards in quality control and precision manufacturing. This strategic step of launching the realme Note series represents thethe first one investing a lot of effort in the entry-level smartphone segment, and completing our product portfolio in all price ranges. The goal is to increase the market share and strengthen the position as one of the leading global mainstream brands. In 2024, we expect not only the return of the GT series, but also the launch of the revolutionary Note series.
The launch of the Note series is not just about introducing products or increasing market share; it is our response to challenges and expectation for the future. We firmly believe that the greatness of technology lies not only in innovation, but also in its popularization. For us, our products represent our dreams.
As we pursue the “Top to Bottom Expansion” strategy, expanding our product portfolio to both the premium and entry-level segments, rest assured that our products will not only set trends in the high-end market, but also demonstrate outstanding features in the entry-level segment.
We are aware of the tough competition, but we remain consistent in our belief that outstanding products are the key to overcoming any challenge. In this exciting year, let us together witness the birth of the Note series, which aims to enable young users around the world to enjoy technological experiences that exceed expectations!