Gmail makes it easy to unsubscribe from spam on the web
December 18, 2023

Gmail makes it easy to unsubscribe from spam on the web

Google-these stricter rules for bulk senders at Gmail mail, aimed at reducing spam and making it easier to unsubscribe from unwanted e-mails, have started appearing on the Gmail web version.

As noted by 9to5Google, bold blue “Unsubscribe” letters now appear next to the sender’s name, verification check (if they have one), and email address. The redesigned button consigns the slightly more discreet 2014 version to history with its plain gray text underlined.

Google set a spam rate threshold for bulk email senders in October. With this, the company practically responded to companies and groups that send more than 5,000 Gmail messages per day to minimize the bombardment of users’ inboxes. It’s all part of Google’s plan to keep spam under control.

By February 2024 at the latest, bulk email senders will have to allow Gmail users to easily opt out of their mailing lists with a one-click ‘Unsubscribe’ button. But if you’re using Gmail on the web, you may have already noticed a prominent new opt-out option.

Unlike the previous, more discreet version from 2014, this button requires confirmation before Google takes the initiative to log you out for you by sending an email from your account.

Additionally, when you hover over a message in your inbox, this shortcut also appears on the right, before Archive and Delete.

This bold text is probably also preparing to arrive on the Gmail Android app. Google already started testing the ‘unsubscribe’ button for Gmail on Android last month to bring the mobile version in line with the web version. The unsubscribe button from the mailing list is also located to the right of the sender’s address on a mobile device.