China marks the brand’s fifth anniversary with the launch of Realme GT5
In order to maintain consistency in bringing advanced technology to each product, Realme boldly explores the future design of technology and overcomes many industry challenges with their new GT5. The Realme GT5 combines the powerful Snapdragon 8 Gen 2 chipset, 24 GB + 1 TB memory, and 240 W SUPERVOOC charging to create an exceptional user experience. The GT5 features an upgraded design with four lights, known as “Pulse Interface Pro,” and offers a selection of 26 colors along with two new interactions: music rhythm and constant light. Users can personalize notifications by setting 10 contacts to customize colors for reminders, notifications, and incoming calls, as well as for 10 selected applications. The GT5 boasts a 6.74-inch screen with a refresh rate of 144 Hz and an ultra-thin frame of only 1.46 mm. It also incorporates the new PRO-XDR high dynamic screen that displays 8 times the dynamic range, providing a vibrant HDR experience. Additionally, the screen includes global eye protection functionality, PWM dimming with an ultra-high frequency of 2160 Hz, and 20,000 levels of screen brightness adjustment, ensuring a cleaner and more pleasant viewing experience.
Over the past 5 years, Realme has rapidly established itself as a mainstream brand despite entering a highly competitive market. The company's “Leap Up” conference revealed the behind-the-scenes story of their launch and the incredible success they achieved through their unique passion. Realme was able to break into the top 10 smartphone brands within just 10 years, becoming the only new brand to achieve this feat. Prior to Realme's founding in 2018, the smartphone industry was experiencing a slowdown in growth, and high-end smartphones were becoming more prominent. Five brands, including Apple, Huawei, Xiaomi, Oppo, and Vivo, were considered domestic giants, while the industry had a total of 701 mobile phone brands competing for market share. Realme recognized a pain point among consumers – conservative and expensive phone designs – and decided to create smartphones that offered both outstanding performance and trend-setting designs targeting young people. The success of their initial offering was evident when Realme sold 2 million smartphones during India's biggest e-commerce festival, Diwali. Realme swiftly expanded from India to other emerging markets in Southeast Asia, establishing itself as a recognizable brand. Realme's success can be attributed to its young team, specific operating model, and focus on e-commerce. Realme entered 10 markets within a year, including India, Indonesia, Vietnam, Malaysia, Philippines, Thailand, Egypt, and Pakistan, making it the only new brand to break into the top 10 in the previous 10 years. Realme's Vice President and Chief Marketing Officer, Chase Xu, emphasized the importance of taking risks and seizing opportunities to win. In 2019, Realme made its official return to China and launched the successful Master Edition X series, designed by renowned industrial designer Naoto Fukasawa. Realme continued to release products that gained global attention, leading to rapid growth and earning the title of the fastest-growing smartphone brand in the world with a growth rate of 808% in 2019. Realme also achieved significant milestones, such as reaching sales of 50 million units in the third quarter of 2020 and selling 100 million units in 2021, becoming the fastest smartphone brand to achieve these numbers. Realme's ascent to being ranked sixth globally in just 37 months further solidified its position as the youngest mainstream smartphone brand in the world. Realme remains committed to being the first choice for young users worldwide by focusing on perfecting their products despite major challenges such as COVID-19, rising inflation, and declining demand for new smartphones. They have adopted a “No Launch Without New Technology” product strategy, investing in technological innovation to deliver breakthroughs in performance, photography, and design. Realme Europe has launched its “Climbing Forward Plan” and four initiatives to support its goal of becoming the preferred choice for young users worldwide. These initiatives include continuing to introduce advanced features in every new product, investing in technological innovation, focusing on the 100-400 euro price segment while bringing innovations to the 500-600 euro price range, and consolidating and developing key markets in Europe. Over the next five years, Realme aims to embrace new challenges and continue creating advanced products for users worldwide while striving to become their first choice.